Google has reportedly been growing a Lite model of YouTube Premium, which seems to be nearing its launch, according to Bloomberg. A brand new and extra inexpensive subscription plan is anticipated to be launched in international locations such because the U.S., Australia, Germany, and Thailand, catering to customers preferring watching non-music video content material with out committing to the total premium expertise.
Beforehand, YouTube examined an ad-free plan underneath the title “Premium Lite,” however it was discontinued in 2023— Nevertheless, in October of the identical 12 months, Google confirmed to The Verge that it was engaged on an improved model of this providing. Paul Pennington, a YouTube consultant, beforehand said that the corporate goals to introduce a brand new subscription tier with principally ad-free video content material whereas planning to develop its availability sooner or later. Nevertheless, particulars on the launch date, availability, and actual pricing stay unclear.
In response to leaks, YouTube Premium Lite is anticipated to value $11.99 monthly, which is half the worth of the total YouTube Premium subscription ($22.99). Not like the usual Premium plan, the Lite model should embody adverts in licensed music movies, YouTube Shorts, and search/looking outcomes.
Moreover, Premium Lite is not going to embody entry to YouTube Music Premium, video downloads, or options like offline playback, background play, and screen-off listening. For comparability, the earlier YouTube Premium Lite was utterly ad-free however was solely obtainable in choose European international locations, together with Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden.
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